Sword and the Script

APRIL 2, 2024

It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 178

Reddit Software B2B Technology 178

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. These days, at the core of digital marketing is data, which relies on metrics such as click-through rates (CTR), return on ad spend (ROAS), and cost per acquisition (CPA). Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. “How? Conclusion.

Communications 81

Communications How To Blogging Content Marketing 81