Remove Digital PR Remove Marketing Remove Print Remove Wikipedia
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. But they lack basic PR knowledge.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. We had a window.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. Executive suite says something like, “Well, thank God!

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. Late-2000s-to-Early-2010s: Chief-of-Staff calls, freaking out about the Wikipedia article about the company’s CEO. PR person (who keeps up with such things) encourages discussion with Wikipedia volunteers. Executive suite says something like, “Well, thank God!