article thumbnail

Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Targeting local and small businesses. For large B2B marketers who target SMBs, Facebook may be an ideal environment.

B2B 344
article thumbnail

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

article thumbnail

7 Things You Need to Do After Publishing New Content

Contently - Strategy

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Request a demo of Contently to explore this powerful enterprise content marketing technology that helps tell great stories and drive results.

eBook 145