Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. Measure What Matters. Advertising creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. Sign up for our weekly newsletter or check out some our content like our measuring PR in the 21 st Century ebook to help baseline and set yourself up for what’s next. Share the Knowledge.

Technology 60

Technology Marketing eBook Training 60