Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Shift Communications

MARCH 12, 2018

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. . “Acme Widgets CEO arrested” would be a branded search, but it’s obviously negative.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. But it doesn’t stop there…. Share the Knowledge.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JUNE 15, 2015

Millions: At first glance, pursuing a no-hashtag policy seems like the sound choice. The Fortune 10 are active posters on Facebook, totalling a little over 3,000 posts in a year: Interestingly, most of the Fortune 10 don’t use hashtags in their posts, as shown above. How many likes, comments, and shares did they rack up?

Social Media 60

Social Media Media Facebook Policies 60