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PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

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The Most Important Metric in PR Today

Shift Communications

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. Vice President, Marketing Technology. Measure what matters. Christopher S.

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Should you stop using hashtags in social media content?

Shift Communications

Millions: At first glance, pursuing a no-hashtag policy seems like the sound choice. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How many likes, comments, and shares did they rack up? Christopher S.