Advertising Data-Driven PR Marketing Policies 
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.
Shift Communications
MARCH 12, 2018
So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. Advertising creates mindshare. Vice President, Marketing Technology. Word of mouth creates mindshare. Christopher S.
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