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Owned Content: Calculating Success

Shift Communications

With this information, creators of owned content – like SHIFT blog authors – have clear guidelines for developing a successful post. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. Numbers do not lie!

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines. Unsupervised learning doesn’t need training data but instead has the system learn on the fly. Source : Automated Insights Associated Press Case Study .