Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Success always starts with clearly defining what it means and how it should be measured.

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Success always starts with clearly defining what it means and how it should be measured.

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Shift Communications

DECEMBER 9, 2014

To do this, we’ll repeat the same exercise by opening up either a marketing automation system or an email marketing system. Do this exercise with your own data! The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business.

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

APRIL 30, 2018

Any company that can inspire consumer behavior change, for example help people stop smoking, start exercising or take their meds will be top of mind. Some companies have already entered the space to influence consumer behavior; some have found success, and some have encountered roadblocks.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

JUNE 25, 2018

Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program? When done consistently through a client engagement, this exercise can push teams beyond “the usual” and removes frustrations that can fester after a client continuously declines opportunities.

Analysis 94

Analysis Conference Data Exercises 94