The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 86

Trends Brand Branding Analytics 86

Onclusive

SEPTEMBER 13, 2017

PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prohibition

FEBRUARY 14, 2023

From crafting a compelling story that resonates with the target audience to leveraging the power of earned media to reach potential customers, a tech PR agency can help you establish yourself as a leading figure in the industry. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more.

Trends 88

Trends Data SEO Consumer 88