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Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. Don’t try to get them to sign up for a webinar. No replies (that’s customer service).

Twitter 149
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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts.

Publicity 100
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Lesson #6 - Transform Your Customers into A Community. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense.