Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Content, Local Search and Leads. He gets most of his leads from one source: Google. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Even an hour invested in this task is beneficial.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48