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A Quick Guide to Social Chat Channels for Businesses

Cision

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Facebook Messenger. Perhaps, but it’s a stretch.

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3 Ways to Turn Weak Market Share into an Asset

Cision

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. It took us a few tries before we could find a time that worked for both of us, but we finally got down to chatting on Skype. Completely.

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Letter from London: hold bad news for Monday

Stephen Waddington

Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. Check out the engagement rates for Facebook, Instagram and Twitter for different markets in this benchmarking report from Rival IQ. The exception are public service information and customer service. ??

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The Magic That is Apple

Waxing UnLyrical

Sam Title even got on a Skype IM chat with me to help me customize my MacBook Pro, since I was, at the time, completely clueless about all things Apple (not that I’m much better now, but certainly a little better). When customer service is less than great. My friends have had their own issues with it.