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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40
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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It also undermines the integrity of the purchasing process and can damage the reputation of your company.

Ethics 98
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. Too many of us think of that as a negative.

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Your profession needs you

Stephen Waddington

Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick.