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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

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Your profession needs you

Stephen Waddington

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. I highly recommend his Social Leadership Handbook and 100-day workbook. Community and commonality are frequently incorrectly transposed. Julian Stodd’s work in this area is exemplary.