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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

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Your profession needs you

Stephen Waddington

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India. Organisations and markets really are people, as The Cluetrain Manifesto stated in 1999. It’s that control thing again.