Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80

Ethics Employee Communications System 80

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Selective hearing helps no one. Have a go for yourself.

Publicity 164

Publicity Ethics Data Community 164

Cision

AUGUST 9, 2016

For many companies, their social media presence also doubles as customer service. In a crisis, ethics has to be a top consideration. But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98