More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism
Stephen Waddington
JANUARY 15, 2020
Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Time served is the typical measure of competence of PR.
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