Remove Crisis Remove Print Remove Radio Remove Web
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Critical Mention 2021 Recap

Critical Mention

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time!

Radio 116
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Lockdown letter: humanising business and media

Stephen Waddington

In celebration of the humanising effect that the crisis is having on business and media. A good crisis for me will be coming out the other side with my mental and physical health intact, and without destroying any relationships. The crisis has created the space for journalists and presenters to bring their personality into reporting.

Media 83
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Crisis 151
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239
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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. 8) A Serious Crisis Communications Plan.

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That Time Our Website Was Hacked

Waxing UnLyrical

So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Crisis communication is not their role. Generally our eyes and ears are focused on traditional media (print, radio, television). How ready is your team for a crisis? Ironic, I know. Anyway…).

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How do you do media monitoring?

NewsWhip

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise.

Media 78