Mindful Marketing

JULY 4, 2020

Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The communications lessons, on the other hand, will be covered in crisis management classes for many years. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Research shows that Samsung still commands a loyal following , so the damage is likely to be temporary. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202