Prohibition

NOVEMBER 17, 2022

Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%! Twitter seems to be amending this issue – but not before it already went viral. TikTok releases new text-to-speech voice.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Growing readership while reaching a broader audience is the perennial goal of every blog. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Growing readership while reaching a broader audience is the perennial goal of every blog. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. The many false stories that went viral prior leading up to the election fueled concerns that we’re entering a “post-factual” era when trust in legitimate media will only decline. EpiPen price causes outrage. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202