The Biggest PR Disasters Of 2016
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
The communications lessons, on the other hand, will be covered in crisis management classes for many years. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Research shows that Samsung still commands a loyal following , so the damage is likely to be temporary.
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