article thumbnail

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They include a contingency or crisis plan.

Strategy 220
article thumbnail

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. The middle of a crisis is the wrong time to find the right resources. Find your allies.

Corporate 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables.

article thumbnail

PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112
article thumbnail

Engaging (and grilling) the social side of James Grunig

PR Conversations

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. He broke out in laughter.

article thumbnail

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. Along these lines, there are preeminent speakers presenting in Austin that we’re very excited about.

article thumbnail

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.