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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133
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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
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The Importance of Executive Brand Situational Awareness

Cision

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it.

Brand 231
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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Add URL links to your posts to direct customers to your site or landing page. Doing so helps increase web traffic and form completions. Share Tweet Share.

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Beyond PR - Untitled Article

Beyond PR

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60
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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Brainstorm contingency and crisis management plans.