Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product.

Brand 231

Brand Branding Employee Data 231

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Beyond PR

JULY 28, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product.

Employee 80

Employee Journalism Data Technology 80

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Ownership and top executives are uncomfortable with greater transparency and personal brand management. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189