Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. 2) Where is the topic going viral? SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective.

Company 99

Company Survey Pitching Report 99

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather. But what lessons can we take from the chaos?

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. What makes something go viral? Over the last few years, a lot of change has occurred. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113