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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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5 stories to tell before a crisis strikes

PR Daily

Here are the essential narratives to focus on when building your brand reputation. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. RELATED: Join us for our Clubhouse for Communicators Webinar ].

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Volkswagen cops to name-change stunt—and reporters share their fury

PR Daily

The Verge reported : Volkswagen of America lied about rebranding to “Voltswagen” in an effort to draw attention to the lone electric vehicle it’s currently selling in the United States, Reuters and The Wall Street Journal have reported. The automaker teased a new name for its U.S.

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Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. CRISIS LEADERSHIP BOARD.

Panera’s missed opportunity offers crisis response lessons

PR Daily

” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.

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In 2020 and beyond, earned media should take priority

PR Daily

Here’s the thing—those same people using Ad Blockers are also willing to pay for ad-free journalism. It’s a win-win—you get all the good SEO value that comes with the link to your campaign—and your brand reputation skyrockets by being featured on a trustworthy news site.

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Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD. Doing so can help you maintain a positive reputation.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? Doing so will more effectively strengthen trust and bolster your brand reputation. CRISIS LEADERSHIP BOARD.

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11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. Employee engagement will be crucial for brand reputation. In fact, Adams argues that all successful communicators will be doing more video. RELATED: Showcase your crisis comms work ].

3 comms lessons from GameStop’s wild ride

PR Daily

The fund’s bets backfired — The Wall Street Journal reported that it was down 30 percent in the first few weeks of January alone — and Melvin said on Monday that two bigger funds, Citadel and Mr. Cohen’s Point 72, had swooped in to inject a combined $2.75

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The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer. She also carries a reputation for achieving meaningful diversity, equity and inclusion aims. . CRISIS LEADERSHIP BOARD.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?”

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. Why it matters: Employees are representatives of your company, and in a crisis you might face bad headlines long after your organization settles its legal case.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Hello, communicators: . Doing so can help stakeholders adjust to changes and increase both trust and your brand reputation. The shift in spending follows consumers’ changing behaviors during COVID-19, which many analysts say will remain long after the crisis (such as more e-commerce).

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. CRISIS DAILY NEWSLETTER. Health care communications. Internal communications.

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‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct. Don’t focus on flowery language when responding to a crisis. Following through on your commitments can bolster your brand image and reputation. CRISIS LEADERSHIP NETWORK.

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American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

PR Daily

Hello, communicators: New York Fashion Week is greenlit for Sept. Why it’s important: As the COVID-19 crisis continues to have a devastating effect on organizations’ bottom lines, many will have to make tough decisions and announce layoffs as well as other restructuring strategies.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

It’s another reminder to help stop the spread of misinformation and assist your audiences in becoming savvy consumers of news, along with your crisis response messages. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Securing national TV coverage for brands that aren’t household names

PR Daily

When your brand doesn’t have the name recognition of Apple or Uber, it can be tricky for communicators to prove that their lesser-known client or brand is qualified to be a guest on a national TV platform.

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IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

PR Daily

Hello, Communicators: Global COVID-19 vaccine manufacturers face mounting criticism for neglecting to share their proprietary patents and technology more freely with other pharmaceutical manufacturers, particularly those in developing countries. CRISIS LEADERSHIP NETWORK.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. CRISIS DAILY NEWSLETTER.

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

Hello, communicators: If your Monday is starting off on a hectic note, Innocent Drinks’ tweet can provide some solace: Ah, Monday. United, Boeing and the FAA turn to Twitter after flight crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

When it comes to building your reputation, is it more important to exhibit competence or ethics? RELATED: Join us for our Leadership and Executive Communications Conference ].

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Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

PR Daily

The Golden Globe Awards published a video explaining its menu choices: “The climate crisis is surrounding us, and we were thinking about the new year and the new decade. Here are ways to consider making your message crisis-proof.

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Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. Health care communicators can follow the messaging examples above to focus on setting the record straight and calming people’s minds.

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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more. In a time when your organization’s reputation can affect your bottom line more than ever, it’s crucial to measure where you are—and how far you must go to succeed.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

Though as a solo practitioner she doesn’t experience the same day as an agency or in-house communications pro, the volume of caffeine necessary to complete her tasks is roughly the same. ” Why you should care: A toxic workplace culture can decrease retention and hurt talent recruitment, but it also can give your external reputation a black eye.

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Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. Why you should care: Executive departures can plunge your organization into a reputational crisis, so prepare your holding statements and crisis response strategy well in advance. Related reading: 5 common missteps in crisis communication.