Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0,

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. And yes, brand journalism is filling the gaps for overextended news outlets. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Many of our brand journalism clients are doing really impressive work covering this story. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop.

How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Our small team proves daily that inspiring, uplifting and entertaining content is at the heart of brand journalism. You don’t need a large journalism team, or even social media specialists, to make an impact.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.

Branding lessons from the relaunch of the Ford Bronco

PR Daily

The company has mesmerized the public with words, sights, and sounds evoking the new Ford Bronco’s association with the lore of the great American outdoors and of rugged adventurism, in the process getting them to forget the crisis that gripped the nation decades afo.

Brand 168

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

Retail 125

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Mark Ragan, Jim Ylisela and other experienced communicators lead these daylong deep dives into subjects that are vital to communicators. Topics include strategic communications, video production, crisis communications, storytelling and more.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Buzzwords aren’t the only language faux pas that have been making the rounds during the COVID-19 crisis. What are some of the words that you’d like to see less of during this current crisis?

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

Hello, communicators: Google announced its plan to fight misinformation about the COVID-19 vaccine through search panels, which will include information about the different vaccines as well as advice on receiving them. . CRISIS LEADERSHIP NETWORK.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.

3 comms lessons from GameStop’s wild ride

PR Daily

The fund’s bets backfired — The Wall Street Journal reported that it was down 30 percent in the first few weeks of January alone — and Melvin said on Monday that two bigger funds, Citadel and Mr. Cohen’s Point 72, had swooped in to inject a combined $2.75

Reddit 138

Spotify’s Dustee Jenkins: ‘Always let them know you’re there’

PR Daily

The top communicator for the music streaming giant shares lesson from her work across a global company that has changed the game for digital media. Dustee Jenkins, head of global communications and public relations at audio streaming company Spotify, embraces this responsibility with verve.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.

Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. It’s a balancing act that highlights the essential value of the communications role and could forever change business operations in many industries. Mark Hendrickson, director of strategic communications and PR for Moffitt Cancer Center.

How To 116

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. COVID-19 Crisis Communications PR Industry Storytelling The Workplace Writing & Editing

Panera’s missed opportunity offers crisis response lessons

PR Daily

” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.

Crisis 128

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.

PR Daily’s top stories of 2020: Nos. 31-40

PR Daily

FREE GUIDE: The 7 questions you should be asking about brand journalism ]. Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video Communications

United and Boeing turn to Twitter after flight crisis, Clubhouse takes heat on privacy, and Bay Area school board resigns over public WebEx call

PR Daily

Hello, communicators: If your Monday is starting off on a hectic note, Innocent Drinks’ tweet can provide some solace: Ah, Monday. United, Boeing and the FAA turn to Twitter after flight crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

5 keys to successful media relations right now

PR Daily

RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.

Data 99

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. Good morning, PR pros: If you’re struggling to communicate your crisis response to the COVID-19 pandemic, 3BL Media is offering the use of its newswire service for free. How are you addressing COVID-19 crisis communications within your organization and with your employees? EXECUTIVE COMMUNICATION.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! CRISIS LEADERSHIP NETWORK. Communicators, is your desk messy or clean?