Expert insights. Personalized for you.
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. Good morning, PR pros: If you’re struggling to communicate your crisis response to the COVID-19 pandemic, 3BL Media is offering the use of its newswire service for free. How are you addressing COVID-19 crisis communications within your organization and with your employees? EXECUTIVE COMMUNICATION. MORE
Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional. MORE
The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Our small team proves daily that inspiring, uplifting and entertaining content is at the heart of brand journalism. You don’t need a large journalism team, or even social media specialists, to make an impact. MORE
Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK. MORE
The top communicator for the music streaming giant shares lesson from her work across a global company that has changed the game for digital media. Dustee Jenkins, head of global communications and public relations at audio streaming company Spotify, embraces this responsibility with verve. MORE
Hello, communicators: Google announced its plan to fight misinformation about the COVID-19 vaccine through search panels, which will include information about the different vaccines as well as advice on receiving them. . CRISIS LEADERSHIP NETWORK. MORE
The fund’s bets backfired — The Wall Street Journal reported that it was down 30 percent in the first few weeks of January alone — and Melvin said on Monday that two bigger funds, Citadel and Mr. Cohen’s Point 72, had swooped in to inject a combined $2.75 MORE
Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK. MORE
The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD. MORE
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling. MORE
” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily. MORE
Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK. MORE
As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Buzzwords aren’t the only language faux pas that have been making the rounds during the COVID-19 crisis. What are some of the words that you’d like to see less of during this current crisis? MORE
They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites. MORE
Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! CRISIS LEADERSHIP NETWORK. Communicators, is your desk messy or clean? MORE
Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K. MORE
Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing MORE
Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. MORE
Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD. MORE
Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well. MORE
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. MORE
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK. MORE
Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK. MORE
You’ve launched a brand journalism site. Welcome to brand journalism 2.0. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, MORE
The company has mesmerized the public with words, sights, and sounds evoking the new Ford Bronco’s association with the lore of the great American outdoors and of rugged adventurism, in the process getting them to forget the crisis that gripped the nation decades afo. MORE
Crucial parts of holding statements in crisis PR. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response. MORE
The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Mark Ragan, Jim Ylisela and other experienced communicators lead these daylong deep dives into subjects that are vital to communicators. Topics include strategic communications, video production, crisis communications, storytelling and more. MORE
COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. COVID-19 Crisis Communications PR Industry Storytelling The Workplace Writing & Editing MORE
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. MORE
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. MORE
Hello, communicators: If your Monday is starting off on a hectic note, Innocent Drinks’ tweet can provide some solace: Ah, Monday. United, Boeing and the FAA turn to Twitter after flight crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. MORE
Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says. MORE
RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color. MORE
In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I MORE
Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK. MORE
Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK. MORE
FREE GUIDE: The 7 questions you should be asking about brand journalism ]. Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video Communications MORE
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list. MORE
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out? MORE
A key tenet of crisis communications: Get ahead of the story. And yes, brand journalism is filling the gaps for overextended news outlets. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Many of our brand journalism clients are doing really impressive work covering this story. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop. MORE
Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. It’s a balancing act that highlights the essential value of the communications role and could forever change business operations in many industries. Mark Hendrickson, director of strategic communications and PR for Moffitt Cancer Center. MORE
PR Daily
NOVEMBER 20, 2020
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.
PR Daily
OCTOBER 30, 2020
And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?
PR Daily
JULY 9, 2019
You’ve launched a brand journalism site. Welcome to brand journalism 2.0. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0,
PR Daily
MARCH 16, 2020
A key tenet of crisis communications: Get ahead of the story. And yes, brand journalism is filling the gaps for overextended news outlets. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Many of our brand journalism clients are doing really impressive work covering this story. Nick Lanyi, RCG’s resident crisis guy, tackled the coronavirus topic in his recent New York workshop.
PR Daily
MARCH 25, 2020
The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Our small team proves daily that inspiring, uplifting and entertaining content is at the heart of brand journalism. You don’t need a large journalism team, or even social media specialists, to make an impact.
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PR Daily
FEBRUARY 26, 2019
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.
PR Daily
FEBRUARY 5, 2019
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.
PR Daily
AUGUST 12, 2020
The company has mesmerized the public with words, sights, and sounds evoking the new Ford Bronco’s association with the lore of the great American outdoors and of rugged adventurism, in the process getting them to forget the crisis that gripped the nation decades afo.
PR Daily
NOVEMBER 4, 2020
In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I
PR Daily
NOVEMBER 30, 2020
Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.
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PR Daily
NOVEMBER 20, 2020
Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.
PR Daily
DECEMBER 26, 2018
The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Mark Ragan, Jim Ylisela and other experienced communicators lead these daylong deep dives into subjects that are vital to communicators. Topics include strategic communications, video production, crisis communications, storytelling and more.
PR Daily
SEPTEMBER 21, 2020
Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing
PR Daily
MARCH 23, 2020
As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Buzzwords aren’t the only language faux pas that have been making the rounds during the COVID-19 crisis. What are some of the words that you’d like to see less of during this current crisis?
PR Daily
AUGUST 24, 2020
Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.
PR Daily
DECEMBER 3, 2020
Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.
PR Daily
DECEMBER 15, 2020
Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.
PR Daily
DECEMBER 15, 2020
Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.
PR Daily
DECEMBER 11, 2020
Hello, communicators: Google announced its plan to fight misinformation about the COVID-19 vaccine through search panels, which will include information about the different vaccines as well as advice on receiving them. . CRISIS LEADERSHIP NETWORK.
PR Daily
MARCH 2, 2021
Hello, communicators: Many brand managers are ramping up content surrounding Women’s History Month, including United Nations Entity for Gender Equality and the Empowerment of Women, U.S. CRISIS LEADERSHIP NETWORK.
PR Daily
JANUARY 28, 2021
The fund’s bets backfired — The Wall Street Journal reported that it was down 30 percent in the first few weeks of January alone — and Melvin said on Monday that two bigger funds, Citadel and Mr. Cohen’s Point 72, had swooped in to inject a combined $2.75
PR Daily
FEBRUARY 22, 2021
The top communicator for the music streaming giant shares lesson from her work across a global company that has changed the game for digital media. Dustee Jenkins, head of global communications and public relations at audio streaming company Spotify, embraces this responsibility with verve.
PR Daily
DECEMBER 30, 2020
Crucial parts of holding statements in crisis PR. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.
PR Daily
SEPTEMBER 22, 2020
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.
PR Daily
MARCH 16, 2020
Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. It’s a balancing act that highlights the essential value of the communications role and could forever change business operations in many industries. Mark Hendrickson, director of strategic communications and PR for Moffitt Cancer Center.
PR Daily
FEBRUARY 23, 2021
Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.
PR Daily
JULY 28, 2020
COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. COVID-19 Crisis Communications PR Industry Storytelling The Workplace Writing & Editing
PR Daily
OCTOBER 15, 2019
” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.
PR Daily
NOVEMBER 17, 2020
Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.
PR Daily
DECEMBER 28, 2020
FREE GUIDE: The 7 questions you should be asking about brand journalism ]. Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video Communications
PR Daily
FEBRUARY 22, 2021
Hello, communicators: If your Monday is starting off on a hectic note, Innocent Drinks’ tweet can provide some solace: Ah, Monday. United, Boeing and the FAA turn to Twitter after flight crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.
PR Daily
AUGUST 4, 2020
RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color.
PR Daily
AUGUST 10, 2020
The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.
PR Daily
NOVEMBER 12, 2020
Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.
PR Daily
SEPTEMBER 24, 2020
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.
PR Daily
OCTOBER 20, 2020
Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.
PR Daily
AUGUST 18, 2020
Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.
PR Daily
MARCH 19, 2020
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. Good morning, PR pros: If you’re struggling to communicate your crisis response to the COVID-19 pandemic, 3BL Media is offering the use of its newswire service for free. How are you addressing COVID-19 crisis communications within your organization and with your employees? EXECUTIVE COMMUNICATION.
PR Daily
SEPTEMBER 29, 2020
Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! CRISIS LEADERSHIP NETWORK. Communicators, is your desk messy or clean?
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