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Every company should have a crisis handbook

PR in High Definition

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. As such, a blueprint of how to handle a crisis should be in place for every business – big or small.

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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication.

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