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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Invite diverse feedback and open communication. Spark new ideas.

Crisis 161
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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Who should be involved in this exercise?

Crisis 203
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises?

Crisis 172
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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Who should be involved in this exercise?

Crisis 100