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The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

In today’s “trust economy”, your company’s reputation is your most valuable asset. It takes time and energy to build a community of trust. It’s not something you can buy or demand, but something that needs to be earned over time – and focusing on building trust as a crisis preparedness strategy is important.

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What is Crisis Communications?

Shift Communications

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? What types of negative situations could occur that your organization is responsible for managing and communicating throughout?

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The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Behind the Headlines With Josh Culling

Cision

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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PR and social media set for continued growth

Stuart Bruce

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

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California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response

Melissa Agnes

and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management. Some comments and takeaways on Plains All American Pipeline’s crisis communications. Share price drop.

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