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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For creative marketing agencies, CSR often takes the form of pro-bono services. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.

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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. The real estate adage “location, location, location” is also relevant to PSA distribution.

Publicity 224
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4 Keys to Distributing Public Service Announcements

Beyond PR

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. The real estate adage “location, location, location” is also relevant to PSA distribution.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Here are some suggestions, based on insights from more than a dozen futurists and experts in politics, real estate, child psychology and marketing: Consider their generation-shaping event(s). Stephen Dupont, APR, is vice president of public relations and branded content for Pocket Hercules , a brand creative firm based in Minneapolis.

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