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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

It’s a combination of many things, and they can come both internally and externally. And then internally, if you’re going to run an agency, you should have a certain defining set of values. I had a real estate client once who claimed to me they were the only one doing something.

Ethics 81
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PRoust Questionnaire: Helen Slater

PR Conversations

Of course those people are not my clients for long… 7. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. When I see PR people being dishonest and defending the indefensible. Nelly Benova.

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Trust Me, I’m a Communicator

Waxing UnLyrical

Again, they benefit from a positive reputation that is only facilitated by sharing your story; including your culture and workplace values. When the leader could not be dissuaded from that course of action, I made the decision to resign my position rather than take part. Image: rawpixel via Unsplash, Creative Commons CC0.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Most courses offer little results, if any, in the first month… some never provide any real value. Our clients have been featured in Entrepreneur, Forbes, Inc., Introducing: Authority Creator.

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The PR Losers Of 2019

ImPRessions - Crenshaw Communications

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.