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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. His first client came in 2002.


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How to Improve Your Social Media Targeting


Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Music and radio. Technology and computing. Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Device -> (Mobile operating system, Wireless carrier, Connection type).

How PR pros should put data and tech to work

PR Daily

Technology, data, and the desire for validated insights are changing our roles as public relations professionals and the organizations for which we work. We begin with a review of public relations technology, data, and insights and a discussion of the forces driving these trends.

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