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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

This thought-provoking discussion channels many intriguing topics related to the complexities of the modern workplace, and Erica shares her vision for how we can adapt and thrive in the post-pandemic era. Christina, a proponent of utilizing AI, wonders how this will shift the future of the modern-day workplace.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Page Spring Seminar. Who doesn’t want that?

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. I think that most public relations practitioners do what they know how to do. He broke out in laughter.

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The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Anthony: I can’t believe how fast this year is going–it’s been a blur. Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one.

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Cybersecurity, Human Error and Online Reputation

David PR Group

The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. At the seminar, information technology professionals, cybersecurity experts and even the FBI confirmed that the biggest weakness in cybersecurity remains the human element. Interestingly, one of the main themes was human error.