Remove Corporate Remove Enterprise Remove Radio Remove Storytelling
article thumbnail

How to Communicate Effectively: 3 Lessons from FDR’s “Fear Itself” Speech

Stern + Associates

He made effective use of the still fairly new medium of radio, and was able to better temper his voice for it than most of his peers. That’s why storytelling is at the core of everything we do. FDR was, among other things, a master of public relations. As important as establishing the problem is, the news is full of problems.

article thumbnail

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Source: Forbes ). If Hyundai Staged Some of the Spot, So What?

Film 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. A lot of things. And, two, they don’t need us.”

Media 112
article thumbnail

International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

As corporate vice president of communications at Microsoft , Frank X. There was a radio station. How did your time in the Marine Corps prepare you for agency and corporate life? What advice do you have for enterprising PR pros looking to get ahead in a time of disruption? We ran a base newspaper.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52