Content Marketing Meeting Trade Shows Writing 
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Only 20% of people will read the rest of your content, though.
Cision
JULY 24, 2017
Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.
Sword and the Script
DECEMBER 30, 2017
Not long after that I started this blog and began writing. This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 7) How B2B Marketing Can Get More out of Trade Shows.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
Sword and the Script
JANUARY 8, 2019
This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. 1) Soft interviews on your company blog.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
PR 20/20
FEBRUARY 7, 2019
A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.
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