Content Marketing Leadership Technology Trade Shows 
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
Burrelles Fresh Ideas
APRIL 16, 2024
The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.
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Sword and the Script
DECEMBER 30, 2017
Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Proceed with Caution.
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
PR 20/20
FEBRUARY 7, 2019
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. It was a very crowded market, and also a very established market.
Sword and the Script
NOVEMBER 30, 2021
Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing.
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