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Content marketing and brand journalism best practices

PR Daily

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Reach millions of people searching for viral video content.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Related reading: The best marketing strategies for nonprofit organizations.

Viral 101

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. Facebook offers marketing partners ‘safety controls’.

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Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Insider reported: “As we prepared to launch Baby Nut, we knew our fans would want as much content as they could get.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. Why you should care: When appropriate, approach unexpected PR and marketing moments with humor and creativity.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich.

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McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. Forrester’s 2020 Predictions report revealed that the top 10% of chief marketing officers will “broaden their role in the name of consumer value.”.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. If you’ve ever watched/shared/paid for/pirated CollegeHumor / @dropout / @drawfeeshow / @dorkly content, thank you from the bottom of our hearts.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

campaign cost the state nearly $449,000 this year, with a contract with marketing and ad agency Broadhead Co. The ad went viral as Twitter and other social media users ridiculed the slogan.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Be Human: 4 Lessons From xPotomac 2015

Cision

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Surviving a content tsunami. There is no shortcut to creating emotional engagement with content.

What the demise of Mic can teach us about content and metrics

PR Daily

The company’s fall had many hallmarks of the media bubbles faced by online content producers of the last decade. However, the biggest lesson the company might teach content creators involves the nature of the content itself. Make sure your content is valuable.

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CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

— Wegmans Food Markets (@Wegmans) September 5, 2019. Related reading: Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’. 3 ways marketers can improve customer experience.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. RELATED: Share the content that captivated audiences ]. Doing so can give your content more coverage and help your organization appear more human.

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Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids.

How the Explainer Changed Digital Media Forever

Contently - Strategy

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. One reporter said the mistake’s virality was fueled by viewers’ disappointment of the HBO show’s current season. The virality spread past Twitter, too.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Do you have a strong story and storytellers? – Ashley Allman, Director of Content.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

Ferrovial Content Strategy on Blog, Ferrovial. Market Boldly Podcast, Katrina Olson Strategic Communications. Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread the Word on Communication Access, Pesel & Carr and Speech Pathology Australia.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

451 Marketing for Dancing Deer Baking Company, Sweet Success for Dancing Deer. Content Marketing/Brand Journalism. 451 Marketing for Urbini, Bidding Mom Voyáge to Moms Worldwide. Navy Federal Credit Union, Content Marketing. Marketing Campaign.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A Viral Campaign.