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Content marketing and brand journalism best practices

PR Daily

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Join 12 experts at Children’s Hospital of Colorado for an agenda packed with strategies that will turn your content into captivating communication. Shift storytelling from being all about you to being all about your customers.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Just make sure to launch the effort alongside other efforts to get more than 15 minutes of fame out of the potentially pricey PR and marketing move. Related reading: The best marketing strategies for nonprofit organizations.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Starting in 2013, brands started hiring journalists to work on their content programs.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

The report is a great reminder of the growing importance of e-commerce, so consider how you can support digital-first messaging and content within your next campaign or product launch. Why it’s important: By encouraging users to read before responding and sharing, Twitter is helping to promote more informed discussions as well as decrease misinformation and misunderstanding, which can often occur with sensational and viral headlines.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. Along with “clarifying” its ads policies to highlight prohibited content and messages, Google will limit targeting options for political ads to age, gender and location categories. Facebook offers marketing partners ‘safety controls’.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Some of the activities (such as the painting session) have loose ties to the brand, but the overall effort is designed to entertain and connect with people as they look for uplifting content.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content.

Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

However, brand managers increasingly are facing the tough decision to potentially lose the huge Chinese consumer market or face growing criticism from consumers in the United States and other countries. LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping. Twitter users quickly ridiculed the marketing move: Are people having trouble pouring it into a glass?

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Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. If you’ve ever watched/shared/paid for/pirated CollegeHumor / @dropout / @drawfeeshow / @dorkly content, thank you from the bottom of our hearts.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. CNN Travel reported : In a statement, McDonald’s Portugal said it had developed a “local market activation for a small number of its restaurants in Portugal” — attempting to celebrate Halloween, not “to upset or insult anyone in any way.” Infographic: The benefits of purpose-driven marketing.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

campaign cost the state nearly $449,000 this year, with a contract with marketing and ad agency Broadhead Co. The ad went viral as Twitter and other social media users ridiculed the slogan. “There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Tassopoulos told real-estate publication Bisnow. “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Be Human: 4 Lessons From xPotomac 2015

Cision

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. Surviving a content tsunami. There is no shortcut to creating emotional engagement with content. Want your content to stand out?

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. CNN Business reported : “While we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy their Popeyes sandwich cravings,” said Bruno Cardinali, Popeyes’ head of marketing for North America, in a statement to CNN. 7 hints to help create viral content.

What the demise of Mic can teach us about content and metrics

PR Daily

The company’s fall had many hallmarks of the media bubbles faced by online content producers of the last decade. However, the biggest lesson the company might teach content creators involves the nature of the content itself. As many organizations have turned to brand journalism and self-publishing in response to the hollowing out of U.S. How should we measure the success of online storytelling? That business model would eventually steer content in specific ways.

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NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon

PR Daily

bought Serial Productions, the company behind viral podcasts “Serial” and “S-Town,” also joining a “strategic alliance” with podcast “This American Life.” In a press release , The New York Times’ chief operating officer, Meredith Kopit, said: We’ve seen the power that audio can have in building deeper connections with our audience and we’re committed to bringing listeners the best audio journalism in the world.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. RELATED: Share the content that captivated audiences ]. Instead of a traditional press release, Google published a blog post by Reeve Foundation ambassador Garrison Redd and a video: Impress your boss: Outstanding storytelling efforts focus on relatable struggles and successes. Related reading: 5 crucial elements of brand storytelling.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

— Wegmans Food Markets (@Wegmans) September 5, 2019. Related reading: Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’. RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ]. 3 ways marketers can improve customer experience.

Designers apologize to Chinese consumers, ‘influencer fraud’ cost nearing $1.3 billion, and Universal pulls ‘The Hunt’ after mass shootings

PR Daily

Good morning, PR pros: You probably remember the viral video of a BBC Skype interview gone wrong when the interviewees’ kids barge into the room: According to new research, such missteps are becoming more common. The Wall Street Journal reported : Tim Zallmann, a director of engineering at fully remote company GitLab, joined a video call from South Africa when one of his colleagues started pointing vigorously through his laptop screen. “I

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Do you have a strong story and storytellers? – Ashley Allman, Director of Content.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. One reporter said the mistake’s virality was fueled by viewers’ disappointment of the HBO show’s current season. The virality spread past Twitter, too. At least one marketing pro joined the conversation hoping to get a brand boost: The Chicago Bulls on NBC tweeted a tie-in joke featuring its franchise. Marketing Game of Thrones GOT

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Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

Ferrovial Content Strategy on Blog, Ferrovial. Market Boldly Podcast, Katrina Olson Strategic Communications. Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread the Word on Communication Access, Pesel & Carr and Speech Pathology Australia. Ferrovial Content Strategy on Blog, Ferrovial. Content Marketing and Brand Journalism. Ferrovial Content Strategy on Blog, Ferrovial. Email Marketing Campaign.

How the Explainer Changed Digital Media Forever

Contently - Strategy

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. Critics say explanatory journalism can be patronizing, simplifying complex stories for readers who ingest most information on their smartphones while doing something else.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

451 Marketing for Dancing Deer Baking Company, Sweet Success for Dancing Deer. Content Marketing/Brand Journalism. 451 Marketing for Urbini, Bidding Mom Voyáge to Moms Worldwide. Navy Federal Credit Union, Content Marketing. Thomson Reuters, Legal Current content marketing. Federal Reserve Bank of Atlanta, 2015 Financial Markets Conference: Central Banking in the Shadows -- Monetary Policy and Financial Stability Postcrisis.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A Stony Brook News Website, Stony Brook University Office of Communications and Marketing. Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms. Email Marketing Campaign.