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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. The post How Can Small Businesses Prepare for the Recovery? More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 57
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 189
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Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? We expect brands to test the waters with more tools in the near future.

B2B 130