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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Yes, they can help you add a financial value to your reporting. When do they want it?

Tools 136
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Why it’s Important to Monitor Trending Topics

Critical Mention

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. LinkedIn Content Suggestions. 2) Where is the topic going viral?

Trends 61
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Trending Sources

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6 Reasons to Use Influencer Marketing

Critical Mention

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. They improve your SEO rankings.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118
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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. For more, see “ 3 Ways to Promote Content Marketing with Press Releases.”. About Jennifer Tolhurst.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content.

Media 111