5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. With these guidelines, your next PR stunt can be a stepping stone to greater brand recognition and success.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies.

B2B 93

B2B Marketing Measurement Social Media 93

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. ” portion, @globalsultana.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Prohibition

JANUARY 18, 2020

Social media influencer marketing has had many a success story with the likes of Microsoft, Canon and eBay who have all utilised this trend to positively impact their campaigns, sales, public relations and brand image. How can I ensure my influencer marketing strategy is compliant?

Marketing 62

Marketing Advertising Advertising Social Media 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.

Retail 62

Retail Marketing Advertising Advertising 62