Remove Content Marketing Remove Digital PR Remove Interviews Remove Pitching
article thumbnail

Digital PR: Importance for Your Brand in 2021

5W PR

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021?

article thumbnail

How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing – Owned or Earned?

The Proactive Report

for every $1 invested in influencer marketing. Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. One blogger was given the opportunity to interview her industry idol.

Marketing 138
article thumbnail

8 Myths About Working with Journalists to Achieve Media Relations Goals  

Garrett Public Relations

While media coverage can be a powerful marketing tool for any business, earning it … 8 Myths About Working with Journalists to Achieve Media Relations Goals Read More ». Let’s talk about media relations.

article thumbnail

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo).

article thumbnail

How Content Makes Loyal Fans: Part One

The Proactive Report

What kind of content? expert interviews. The content you publish has to stand out from the flood of content already available on this topic. A series of interview with users who had amazing success with the product can create that emotional response. If it is truly 10X content Google will love it.

article thumbnail

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100