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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

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Why Earned Media is More Important Than Ever

Critical Mention

People have shifted to social media communication on sites like Twitter and Facebook. Therefore, the frontrunner of news dissemination is television broadcast coverage. . This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113
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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

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4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. This can include the number of times an article is shared on social media, or the number of people who see a television segment.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms.

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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share. What is Earned Media?

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