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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

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Event Sustainability — The Triple Bottom Line

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists. The post Is AI a threat or benefit to marketers and communicators?

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.