Content Marketing Creativity Film Storytelling 
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content will be automated.
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Cision
MARCH 31, 2016
How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.
PR 20/20
SEPTEMBER 17, 2019
The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. Tech industry.
Beyond PR
SEPTEMBER 6, 2016
Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.
Beyond PR
MARCH 4, 2016
Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Don’t press that record button so fast.
Waxing UnLyrical
OCTOBER 28, 2015
Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.
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