Consumer Measurement Privacy Television 
Mindful Marketing
JANUARY 1, 2022
In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ” In the article, I described specific measures TikTok had taken to, of all things: 1) discourage bad behavior, and 2) support users’ mental health. How could I have been so wrong?
5W PR
OCTOBER 18, 2018
It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.
Sword and the Script
DECEMBER 11, 2018
“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.
Stuart Bruce
OCTOBER 30, 2014
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. She will be measurable.
PR Conversations
AUGUST 7, 2014
This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. Strip search will take on a new and vastly more public dimension.
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