Consumer Interviews Measurement Real Estate 
OnePitch
NOVEMBER 17, 2022
She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . What’s your best tip for measuring PR? My favorite part of PR is that no day is the same. This is the multi-million dollar question.
Maxim Behar
MAY 31, 2021
The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. We must feel what the clients need and how the consumer would react to the products or the brand of our clients. Host: Big-ups!
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Ishmael's Corner
FEBRUARY 24, 2015
It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Misguided Measurement. Contently interviewed Seth Godin , asking some damn good questions that produced some damn good answers. A button for Evernote joins Twitter and Facebook on The Wall Street Journal.
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Marketers understand consumers trust social content from others like them. Bazaarvoice). comScore).
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Marketers understand consumers trust social content from others like them. Bazaarvoice). comScore).
Sword and the Script
OCTOBER 16, 2018
That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective.
Beyond PR
MAY 12, 2016
Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.
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