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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” ” Until next time!

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Communicating to two worlds. Crisis interrupted.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

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Five Habits That Improve a PR Pro’s Productivity

Landis PR

However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient. There is a plethora of resources online featuring “tech hacks,” so take some downtime to teach yourself shortcuts that can help you shave valuable time from your projects.

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How to use virtual reality for public relations

Stuart Bruce

However, given that PR as a whole still thinks mainly in words (guilty as charged as I’m writing this) and struggles to use video as much as it should then it might be a stretch to see the profession being at the forefront of virtual reality. But it’s not just consumer PR where VR can play a role.