Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

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Social Media Customer Service Marketing Pinterest 88

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

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LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

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Tools Pinterest Marketing Media 60

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

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Strategy How To Measurement Analytics 72

Beyond PR

DECEMBER 12, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So why gamble on a member of the media or potential customer reading your entire press release? Steven D’Adamo is a client services representative for Cision.

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Beyond PR

AUGUST 14, 2017

The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. So why gamble on a member of the media or potential customer reading your entire press release? Steven D’Adamo is a client services representative for Cision.

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Writing How To Infographics Pinterest 79

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

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